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Content Marketplace = Revenue Sharing ?

Saturday, July 18, 2020

There was a trend in earning money for bloggers / freelance writers a decade ago - advertising (like the infamous adsense code) on famous blog portals like Blogger's blogspot. These are pull page article writers as opposed to micro-blogging like on Twtitter.

Fast-forward to 2020, now there's a different trend. Revenue sharing from online readership by paid readers (as a subscription model) between the platform and the writer. The famous platform right now is Medium which has a ton of useful articles / content. Medium charges $5 / month or $50 / year for readers to view full articles.

Bengaluru's Hashnode offers a free blogging platform for creators, esp tech creators to showcase their code snippets and views on a variety of topics. But they are yet to monetize.

Now, I've come across another Mumbai / Pune based platform called Scrollstack which seems similar to medium but is currently in invite-only / beta mode. Most people aren't ready to pay for viewing original content articles and hence the ads came into existence. So we just have to wait and see how people consume content in the near future.


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